Collaboration Agreement with the Atlético de Madrid Foundation

The Collaboration Agreement signed in 2016 between Red Deporte and the Atlético de Madrid Foundation has led to new initiatives for 2017. Both organizations are working to promote sport as a tool for development and social cohesion, both in Spain and in other countries.

The cooperation initially focused on Red Deporte’s programs in Africa has now expanded to Spain. Among the planned actions is the joint effort to train coaches in football for development. Thanks to the team’s successful campaigns in recent years, Atlético has been significantly increasing its fan base around the world. As a result, more and more of our young participants appreciate the full meaning of representing the Atlético brand. An important part of this joint program will be the strengthening of grassroots women’s sports in marginalized communities, where empowering girls through sport is most needed.